Your Data, Your Privacy...Here's What You Need to Know

Behind the Scenes

Data protection is most often overlooked. We typically receive "Terms & Conditions," but I have yet to meet someone who actually spends the proper amount of time reading and reviewing what terms they are consenting to. It's usually a long and tedious read, and we all have busy lives, so it's no wonder we decide just to 'Accept' (*blindly*) and move on.

Recently, data has been the topic of discussion, and for many reasons. One of which we are focused on is GDPR. You might be asking yourself, What is GDPR? This post will cover everything you need to know about GDPR. To stay fully informed, check out more about the highlights of the terms of use, and our updated privacy policy.

Let me break it down for you by answering four relatable questions.

1. Why is everyone talking about GDPR?

First things first! GDPR stands for General Data Protection Regulations and is enforced starting May 2018. (May is coming up shortly, so maybe that's why you might be hearing about companies trying to scramble to comply with the requirements). Most importantly, we are fully certified as GDPR compliant, and continuously strive to go above the minimum regulatory standards. Though, we've always kept these high standards.

2. Why is GDPR important?

GDPR is important for many reasons, but for starters, it is one of the most significant changes to data privacy regulation for European businesses since 1995. That means GDPR will replace the 1995 Data Protection Directive. Hmm...1995 you say? I'm pretty sure very few people knew how vital data would become at that time. That's partly why this change is such a BIG deal!

Secondly, GDPR regulates the processing of personal data regarding individuals in the EU. There are regulations on the collection, storage, transfer or use of the personal data. Every EU-operating business must comply. But that also means that companies outside the EU, that serve EU customers/clients, also have to comply.

3. What about my data?

Under GDPR, the concept of “personal data” is very broad and covers any information relating to an identified or identifiable individual (also called a “data subject”). Why is this crucial? Your data is not up for grabs! You are a "Data Subject" so, that means you have more rights and control over your data. Companies are now regulated by how they should handle and store your personal data they are collecting.

4. How do I know GDPR will be followed?

The stakes are raised for compliance. There is increased enforcement and increased fines for those who breach the GDPR provisions. This is good news for you because there are higher obligations for organizations on how they handle your data.

In short, here are some of the critical changes that come into effect with GDPR:

  • Expanded rights and control for individuals
  • Compliance obligations & Increased Enforcement
  • Data breach notification and security
  • New requirements for profiling and monitoring

No matter where you live, GDPR can still affect you. If for example, some of your data is stored by a company (because you have an account or are a user of their service), then they might still have to comply with the GDPR regulations. This may be because they are working within the EU, or some of their other users live in the EU.

The bottom line is, it's better to stay well informed than live in a "happy bubble." I mean, it is your data, anyways.

Kelley Reynolds

Hi there, I'm Kelley and I work with the Forecast Marketing team as the Content and Community Specialist.

Related Posts